12 Essential Tips for Mastering Facebook Live
1. Tell fans when you're are going to do your Facebook LIVE ahead of time.
If you are struggling to get people on your LIVE’s, it may be because they don’t know that you are going LIVE. Give them warning as well as building anticipation by letting your audience know. You can “announce” this in different ways. Depending on when you are planning to do your LIVE, you can do it up to a day beforehand.
These are so some ways that you can notify your audience of an upcoming LIVE:
1. You can do a Pre-Live saying that you are going to do a LIVE in 5 or 10 minutes. Or simply post it to your profile.
2. If you set up a schedule and do a LIVE at the same regular schedule people will begin to expect your LIVE.
3. You can email your list. If you don't have a list – you need to get one going as soon as possible. This is the system that I have used to understand and steadily build my list.
2. Go live when you have a strong connection.
If you want people to join you on your LIVE, build anticipation by letting people know when you'll be broadcasting live. You can do this in various ways. This is so important. If you don't have a great connection, your video will be grainy and cut out.
If you have weak signal, the ‘Go Live' button will be grayed out and you won't be able to go LIVE.
3. Write a catchy description for your Facebook LIVE
If you want people to watch your LIVE, you must firstly be doing a LIVE that will be of interest to your audience. And secondly you must describe it in a way, that makes your audience want to watch.
It's also a great idea to use a few, don't over do it, emojis to make sure your LIVE stands out. Also, make sure that you do talk about what you describe in your heading.
Copywriting is an art and a subject on its own. If you want extra guidance on writing great headlines – this free training goes over what you need to know about Human behaviour to be able to write amazing headlines. This is a great skill to know, not only for writing headlines for your LIVE's but also your blog posts, Social Media post and your general conversations. You can grab it here
4. Ask viewers to subscribe to Live
People who are not your friends can subscribe so they are notified when you go LIVE. Most people don’t know this. So, on every Facebook LIVE remind your audience that they can tap on the Follow button. So on are notified the when you go LIVE’s.
5. Engage with your Audience
If you want your audience to hang around then you must engage with them during and after your Facebook LIVE.
- Mention them by name during your Facebook LIVE.
There is nothing nicer to Your audience will be thrilled to hear you mention their name and answer their questions when you are live. This might be a skill that you need to hone as it takes a little bit of practice to look at who is coming online and keeping on track with your message.
2. Ask your audience questions
This is also a great way to make your Lives longer. Here are some ideas for creating more engagement on your LIVE,s
After you have greeted your viewers by name, ask them where they’re watching from
Prepare some on topic and off topic questions beforehand to ask
3. Share about yourself
Relate the answers that you are give to you and share it with them. Eg. if they tell you where they are from, tell them where you are from. If you know something about where they are from or have visited there, tell them.
4. Give shout outs and thank people for commenting
5. Recognise when people tune in again to your LIVE
6. Ask people to ask questions
6. Broadcast for longer periods of time to reach more people.
Broadcast for longer periods of time to reach more people In the beginning, this might be hard. But keep going and soon enough your broadcasts will be going for longer and longer, without you even noticing. The reason why you need to do longer broadcasts, is because the longer the broadcast, the more likely people are to discover and invite their friends on Facebook to watch. The recommended time to go live is for at least 10 minutes, and you can stay live for up to 90 minutes
7. Finish Strong
When you are finished with your Facebook Live, remember to thank everyone for watching. Remind them how they can connect with your either on your Facebook Page or website. If you are wanting to build an audience then invite them to contact you. Unless you are already famous, you wouldn’t have a problem with people reaching out to you.
If you already know when you are going to do the next Facebook Live, tell your audience when to next expect your live.
And SMILE until you switch off the live. You don’t want the last thing someone sees, is you frowning.
8. Be creative and go live often!
Try different types of broadcasts – and go live frequently – to keep your audience engaged. Here are some of our favorite examples so far:
Hot Topics – Share what’s on your mind or in the news
Q&A – Answer questions from fans
Breaking News – Comment on the day’s events
Interview – Bring a friend/colleague/expert into the conversation
Performance – Play a song, rehearse a scene, practice your sport & provide a peek into your craft
Behind the Scenes – Turn the camera to the scenery around you and let events unfold
Watch-With – Watch your favorite show/movie/event/Live stream with your audience*
Demo – Teach people how to cook, play music, learn about current events & more
9. Do your Facebook LIVE on your FanPage
Whatever you do in your business, you must track your results. At the moment, you can only get viewing statistics on your LIVE’s is if they are done on a Fanpage. You can create an IFTTT script that can share your Facebook Live immediately to your profile.
Another advantage of doing your Facebook Live is that you can add subtitles to Live, through using Facebook. This is a POWERFUL tool and will help your engagement tremendously. Below is a short video I did explaining how to do it.
10. LIVE Replays
Remember you will probably get a lot more views and comments AFTER you have gone live. The first 30 seconds will probably be missed by your live viewers. So you can always welcome the replay visitors and tell them that they can skip ahead to about where you are going to start your content.
Also, make sure that you go back and comment/reply to any comments that your visitors make. This is also great to keep a Facebook Live active in your feed for longer.
11. Be Yourself
Most people are nervous when they start doing LIVES. I know I certainly was. The great thing about Facebook Lives, is no one expects it to be perfect. The more REAL you are, the more your audience will be able to relate to you. This is the key to getting the Like, Know and Trust factor going in building your tribe.
12. Become a PRO
You can share your screen, create special background scenes, post in numerous groups at the same time and so much more.
A free software that you use is called OBS. This is a phenomenal site that can really take your Facebook Lives to the next level. One of my mentors did this training that goes into depth on the in’s and out’s of Facebook LIVE– you can grab it here.
To your Success!